As an email service provider (ESP), server reputation dictates business; Net Atlantic must maintain a good sending reputation for retaining and growing their customer base. Not only does Net Atlantic benefit from this good reputation, but their users also benefit by seeing improved email deliverability.

Net Atlantic also aims to maintain its status as a full-service, reliable ESP. It wants to provide a suite of tools that help users create and send better, more engaging emails that ultimately improve ROI.

Problem and Challenges

Keeping in mind its server reputation as well as its product offerings to customers, Net Atlantic sought a tool that could test email design and deliverability. Their goals included:

• Improving and stabilizing their sending reputation as an ESP
• Providing subscribers with tools to improve email quality and deliverability
• Retaining and regaining customers
• Increasing customers’ email marketing ROI

In searching for the right tool to achieve these goals, Net Atlantic faced challenges around cost and reliability. In the end, the tool needed to be budget-friendly, fast and accurate.

Proposed Solution/Method

After searching for a cost-effective and reliable testing platform, Net Atlantic integrated Email on Acid’s services in mid-2017.

“At first, we tried integrating a different tool within our platform, but we found that it did not produce test results quickly and did not have a favorable price point for our clients,” says Keith Crook, marketing manager at Net Atlantic.

The white-labeled Email on Acid tools include email testing previews and spam testing. With these integrations, Email on Acid’s testing services are woven seamlessly into Net Atlantic’s existing ESP platform.

For a small fee, Net Atlantic users can add these services to their subscription. The tests fit right into the users’ existing workflow, allowing them to create an email, preview the design, run a spam test, and send the message all from one platform.

Results

Once Net Atlantic integrated Email on Acid’s services, they were able to improve their email server reputation and help their users send better emails. This integration has helped the ESP retain and re-engage customers.

Crook also notes that most customers who pay for access to the testing tools use it regularly and have seen improvements in the emails they send, especially to tricky clients like Outlook.

About Net Atlantic & Email on Acid

Net Atlantic is an email service provider (ESP), web hosting platform, and full-service email marketing company. Since adding email services in 1997, Net Atlantic has helped send roughly 85 billion emails.

Email on Acid is an email testing platform that helps email developers and marketers test their email design in more than 100+ email clients and devices. It also allows users to check deliverability (spam testing) and track email performance. Read more about our white label solutions.

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Inbox Pros creates detailed deliverability audits for its clients. These reports help pinpoint problems that may cause an email to land in the spam folder instead of the inbox. The goal of these audits is to help clients improve their email marketing campaigns and ROI. In turn, this comprehensive service helps boost Inbox Pros’ reputation and business.

Problem and Challenges

As email deliverability experts, Inbox Pros needs to provide its clients robust information on email performance, including spam testing and design renderability. This means having tools to test clients’ emails across a wide variety of email clients, devices and platforms, as well as the most popular spam filters.

“We needed a system that would help us review how emails were rendering so we could advise on possible deliverability issues related to email content,” says Chris Arrendale, CEO of Inbox Pros.

Not only do the audits need to be detailed and informative, they must also be easy to digest. Clients should be able to quickly understand content problems that may be affecting their email deliverability.

Proposed Solution/Method

After searching for a cost-effective, robust and fast testing platform, Inbox Pros started using Email on Acid in 2015. The platform is part of Inbox Pros’ toolkit used to produce reports, audits and consultations.

With Email on Acid integrated into their workflow, Inbox Pros uses seed list testing to test clients’ emails from several different angles; the team can look at how emails render on different internet service providers (ISPs), browsers and clients, as well as how the email renders without images or as a plain text email. With those results, the Inbox Pros deliverability strategists can go back to the clients with an assessment and recommendations on how they can improve their email deliverability.

“The tests are a timesaving measure for us, because we are able to quickly see results and present them to the client,” says Patrick Timms, a deliverability strategist with Inbox Pros.

Inbox Pros is also able to show results to the clients using Email on Acid’s easy-to-read previews and reporting.

Results

Since adding Email on Acid to its tool kit, Inbox Pros has been able to improve its reporting to clients; it is fast, detailed and easy to understand.
“Client feedback has been very positive on the email previews and rendering assessments,” Arrendale says.

After implementing Email on Acid, the Inbox Pros team has also seen positive results in its turnaround time for email testing.

“One of the biggest value-adds to having Email on Acid is that we can just click a button and the test comes back in a few seconds and that step of the audit is done,” says Zack Aab, a senior deliverability specialist with Inbox Pros. “Then, if I need to fiddle with the HTML at all to try and diagnose a problem, I can make those changes and re-test instantly.”

The Email on Acid tools have also allowed Inbox Pros to differentiate themselves among competitors, as they are able to provide a more comprehensive audit for their clients.

“Email on Acid is a very important part of the services we offer,” Timms adds.

About Inbox Pros & Email on Acid

Inbox Pros is an email marketing, deliverability and privacy consulting firm founded in 2014. Their mission is to improve clients’ email marketing ROI through email deliverability education and one-to-one dedicated service.

Email on Acid is an email testing platform that helps email developers and marketers test their email design in more than 100+ email clients and devices. It also allows users to check deliverability (spam testing) and track email performance. Start your free trial today!

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MailNinja is an email agency that serves global clients large and small. The team provides comprehensive email marketing audits to help clients create a clear plan of action for their email marketing efforts. MailNinja also offers custom email marketing training programs and creative teams that design and develop email templates.

Problem and Challenges

As a growing agency, MailNinja is facing more pressure to produce flawless emails for its clients. MailNinja needs to create a quality email product to strengthen its reputation in the industry and to maintain relationships with existing clients, particularly the larger clients whose emails have wider visibility.

“If we’re producing an email for a big client, it has our name on it, and we need to make sure that when we send the email to the client that it looks great on every email platform,” says Doug Dennison, CEO and founder of MailNinja.

Improving overall quality of emails means the MailNinja designers and developers need to test their code on multiple email clients and devices. They need to ensure that the finished product they send to the client will work for every subscriber, helping the client’s overall email marketing ROI.

“As an agency, we’ve grown in size and footprint, and as we’ve grown we’ve attracted some bigger clients. With this comes a bigger expectation and demand, so we need to make sure everything is perfect,” Dennison says. “We don’t have room for error.”

Proposed Solution/Method

For years, MailNinja tested their email designs manually using a minimal testing lab made up of a few different computers and devices in the office. This process was time consuming and slowed MailNinja’s email production workflow.

“We were testing emails in-house and didn’t do a lot of virtual testing. We had a couple of phones, a PC and a Mac and we would send ourselves test emails,” Dennison says.

To improve workflow and productivity, as well as the overall quality of their emails, MailNinja began searching for a virtual email testing platform that allowed them to preview emails on more devices than what they had available in the office. The team selected Email on Acid as their testing platform because of the affordable pricing and the range of tools available to subscribers. MailNinja also preferred Email on Acid because the subscriptions include unlimited testing.

Results

Since 2015, MailNinja has used Email on Acid as part of its email production workflow. As a result, MailNinja has been able to boost efficiency and improve their service offering.

“Email on Acid has become integral to what we do,” Dennison says. “As more devices and email client versions roll out, it’s become essential to use Email on Acid to make sure our clients’ emails look great.”

Email on Acid has given MailNinja the capacity to test across multiple versions of each email client, Dennison adds, rather than only testing on what is available in the office. This means they can provide a more thoroughly vetted product for their clients.

With their improved quality of work, MailNinja has also been able to boost its reputation, acquire larger clients and increase its footprint as an email marketing agency.

About MailNinja & Email on Acid

MailNinja is a UK-based email agency that was founded in 2005. Their mission is help clients achieve measurable, positive results from email marketing channels.

Email on Acid is an email QA platform that helps developers and marketers test their email design in more than 100+ email clients and devices. It also includes tools to check email deliverability (spam testing) and track email performance. Try it free today!

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As a growth marketing platform and one of the industry-leading email service providers (ESP), Iterable aims to offer a robust suite of tools —including email, SMS, and in-app — which ultimately help their clients send better messages and improve ROI. These tools must work seamlessly within the Iterable platform to provide a positive user experience that retains and grows the client base.

Problem and Challenges

With the goal of being a full-service ESP for its users, Iterable sought a white label integration that could provide email previews and QA. This integration needed to:

• Provide subscribers with tools to improve email quality and ROI.
• Retain and grow customers.

However, Iterable faced several challenges in achieving this goal, including:

• Finding an email preview integration that was truly white-labeled (no outside branding).
• Balancing cost vs. services provided; getting the most previews and services for their money.
• Finding a company that provided a true partnership, rather than a typical customer relationship.
• Finding an email QA platform that provided quick and consistent results.

Proposed Solution/Method

After searching for a white-labeled email preview platform, Iterable integrated Email on Acid’s email testing services in early 2018. With this integration, Iterable users see their email in 100+ email clients and devices, all natively in the Iterable application.

Aside from getting access to more email client previews, Iterable’s partnership with Email on Acid provided a true white label solution; there is no Email on Acid branding within the Iterable platform, which creates a consistent user experience.

“Email on Acid is a seamless part of our tool,” says Alyssa Jarrett, senior brand and content marketing manager with Iterable. “It provides the previewing as marketers are getting email campaigns ready, showing them what the email looks like across devices and platforms, and get the confirmation that their email is good to go.”

The previews fit into the users’ existing workflow, allowing them to create an email, preview the design, and send the message all from one platform.

Results

Once Iterable integrated Email on Acid’s services, they were able to improve their product offering and help their users send better emails. This partnership has helped the ESP retain and grow its customer base.

“Having this integration is extremely important,” says Schwartz. “Without it, we may not have won some of the deals we’ve made.”

Schwartz also notes that having the Email on Acid partnership helps Iterable stay competitive in the ESP market, as it’s a service that similar platforms also provide.

About Iterable and Email on Acid

Iterable is an integrated, cross-channel growth marketing platform. Founded in 2013, Iterable aims to empower the world’s leading brands to achieve world-class customer engagement at scale.

Email on Acid is an email testing platform that helps email developers and marketers test their email design in more than 100+ email clients and devices. It also allows users to check deliverability (spam testing) and track email performance. Read more about our white label solutions.

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In business since 1997, Aztek is a leading digital agency. As a full-service agency, they specialize in web design, development, and digital marketing for hundreds of clients, including a major national dog food brand, and a number of industry-leading manufacturers and service-providers. By focusing on growth—and the latest digital trends—Aztek keeps their clients ahead of the competition.

Problems and Challenges

As a rapidly growing agency with new clients and big goals, Aztek faced the challenge of standardizing their email production; they were weighed down by a manual pre-deployment process. They were also limited to previewing emails only on devices available around the office. Without the necessary tools to speed up their process, or the knowledge if their emails were rendering correctly, Aztek was unable to develop new and innovative campaigns at an accelerated pace.

Then in April of 2019 Robert Davidson, Aztek’s Email Marketing Manager, reached out to Email on Acid. After reviewing their comprehensive suite of tools, they decided to adopt Email on Acid’s platform, thus integrating a fully automated pre-deployment process.

As a result, Aztek’s email readiness process improved almost immediately. In addition to spell check and image validation, they were able to verify accessibility—confirming their client’s emails were accessible for screen readers and other digital assistants. They were also able preview emails on 100+ devices, check for deliverability issues, and leverage advanced analytics to monitor campaign performance.

Email on Acid standardized and simplified Aztek’s pre-deployment process, allowing anyone at Aztek to seamlessly and reliably QA emails.

Solution Highlights

Today Aztek runs all of their emails through Email on Acid’s automated pre-deployment checklist, ensuring every campaign is accessible, error free, and optimized for each subscriber.

By utilizing Email on Acid’s platform, Aztek was able to scale their level of output, and increase the number of email marketing clients they can support. Aztek is now able to execute a level of scalability and efficiency that didn’t exist before. This ultimately led Aztek to pitch, win, and onboard more clients, while ensuring the highest standard of quality.

Results

By partnering with Email on Acid, Aztek was able to increase their email output volume, tripling their ROI on each email sent, while improving overall program agility!

“A client’s competitor recently sent a marketing email that said there might be shipping delays,” Robert shared with Email on Acid. “Our client saw the email and within 24 hours we were ready to launch a counter email offering free-of-charge expedited shipping. Because of Email on Acid’s automated checklist, we’re able to be much more agile.”

With Email on Acid, Aztek was able to scale their process, save hours of time, and deliver exceptional quality to their clients. Aztek’s email business has shifted from a mostly reactive state to much more proactive and innovative process. They now have the tools needed to reach their scaling goals.

About Email on Acid

Email on Acid offers the most comprehensive and flexible automated email pre-deployment platform in the world. As the industry leader in email readiness, the company’s platform helps developers, marketers, and enterprise organizations deliver email perfection. By upending the arduous process of manually checking an email prior to deployment, Email on Acid achieves efficiencies, improves marketing ROI, and protects brand reputation with its time-saving tools. From end-to-end content checks, accessibility, deliverability, analytics—and email previews on over 100+ clients and devices—Email on Acid’s easy to use platform seamlessly perfects emails. Co-Founded by industry thought leader John Thies, Email on Acid was born out of a desire to help make email marketing better for everyone.

Email on Acid is trusted by top companies like 3M, Celebrity Cruises, Publishers Clearinghouse, IBM, and Hilton, among others. Established in 2009, Email on Acid is based in Denver Colorado. To learn more about Email on Acid, visit https://www.emailonacid.com/.

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