What does it take to be among those who feel their email marketing efforts are very successful? That’s what Inbox Insights 2022, a new report from Mailjet, explores.

In this exclusive ebook, you’ll discover:

• What successful marketers call the toughest challenges and most important trends to pursue.
• Tactics for boosting email engagement in 2022.
• Thoughts on how to measure success without relying on the open rate metric.
• Why email presents a marketing solution for the loss of third-party cookies.
• Ways dynamic content can take your email strategy to the next level.

Plus, hear from email marketing experts and thought leaders as they share advice for improving your 2022 email marketing strategy.

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The post Inbox Insights 2022 | A Survey of Successful Email Marketers appeared first on Email on Acid.

Keys to journey mapping success

Spoiler alert: One of the keys to success is aligning email strategy with the customer journey. But first, you need a solid understanding of how different people move from having no idea what your brand is about to becoming loyal customers and brand advocates. That includes developing ways to use buyer personas with customer journeys. Then, your email campaigns will be set up to become the secret weapon that transforms browsers into buyers and skeptics into people who sing your praises.

This Email on Acid white paper answers:

• What’s the best way to visualize the customer journey?
• What are the common barriers to journey mapping success?
• Who should be involved in the customer journey mapping exercise?
• How many journey maps do you need?
• Where should you get your data and customer insights?
• How often should you update email campaigns based on your journey maps?

Get answers and advice to all those questions and more when you download our exclusive white paper, Effective Customer Journey Mapping: Keys to Success for Email Marketers.

Download Your Copy Now

The post The Email Customer Journey: Keys to Success appeared first on Email on Acid.

In this report, you’ll discover:

• Insights into holiday email marketing cadences.
• The most-used tactics for Black Friday and Cyber Monday email marketing.
• Whether marketers see a return for their efforts with email.
• Habits of the most successful email marketers.
• Quick tips to improve your holiday email strategy.

Our survey includes responses from B2C marketers in Retail, Entertainment, Health & Beauty, Home & Auto, and more. But who’s getting the most out of Black Friday email marketing, and how does your team’s strategy measure up?

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The post Pathwire’s Black Friday Email Marketing Breakdown appeared first on Email on Acid.

How well are marketing teams addressing email accessibility? Are email marketers doing what it takes to make their campaigns accessible to all subscribers? Pathwire and Ascend2 decided to find out. View the results from a survey of marketers in the exclusive report, Accessibility in the Inbox. The survey found 57% of marketers claim to be considering accessibility when designing and developing emails. But what exactly are they considering? Is it enough to make the email experience ideal for subscribers with certain disabilities?

In this report, you’ll discover:

• Survey results revealing how marketers approach email accessibility.
• Where there’s room for improvement.
• Insights into subscribers’ preferences (including highlights from the Email for All survey from ActionRocket and Beyond the Envelope™).
• Accessibility tips and best practices for email developers and designers.
• How to launch an email campaign with accessibility in mind.

You’ll also hear from usability and accessibility experts who offer their thoughts on survey results and advice on how to approach email marketing with a new mindset.

Download Your Copy Now

The post Accessibility in the Inbox: Are Your Brand’s Emails Accessible? appeared first on Email on Acid.

Setting up effective email authentication takes time and effort. But for those who do it right, there’s a reward at the end of the journey: the BIMI logo. Brand Indicators for Message Identification (BIMI) is the cherry on top of your email authentication sundae. A BIMI logo in your subscribers’ inboxes offers the potential for better branding and a more engaging email experience. In our report, Email on Acid and experts from Pathwire explore what it takes to get everything aligned so you can take advantage of this emerging specification.

Here’s what you’ll discover inside:

• The evolution of BIMI and how Gmail support changes the game.
• The problems BIMI logos solve and how they offer benefits to brands.
• How to update email authentication protocols for BIMI compliance.
• Tips for creating a BIMI logo and formatting a DNS record for your brand.
• Common roadblocks to avoid during BIMI implementation.
• Insights from past and current members of BIMI Group as well as email marketing and deliverability pros.

Find out what Email on Acid encountered in pursuit of BIMI implementation for our brand. We’ve already hit the roadblocks and overcome the challenges so your path to BIMI implementation will be smoother.

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The post BIMI Logos for Email: What Can You Expect? appeared first on Email on Acid.

You can update email design as much as you want, at some point you’re going to hit a wall.

Laura Horkey Email Marketing Specialist

We’ll admit it … email marketing optimization is a broad topic.

There are so many factors impacting performance, so many ways to measure success, and so many things that could go wrong. Where do you start?

Sometimes, you’ve got to follow the leaders. That’s where this exclusive report, Optimizing. Your Email Marketing Plan: Strategic Insights from Top Marketers, comes in quite handy.

Are you getting the most out of your email marketing program?

According to our survey with Ascend2, about half of marketers are feeling so-so about the success of their email strategy. But 38% would describe their email programs as “very successful.” That’s who you’ll hear from in this email marketing white paper.  From the biggest challenges to the most engaging email automations, discover the revealing results of this industry survey along with key takeaways on email marketing optimization.

Download Your Copy Now

Insights from Email on Acid’s In-House Experts

Curious to know why some have more success than others? We’ll break down the results with help from the experienced marketers at Email on Acid.

Here’s a taste of what they’ve got to say:

People who are on the ground doing the work care more about engaged subscribers as opposed to total list size.

Betsy Grondy Sr. Email Marketing Manager

The more systems you can incorporate into your email marketing program, the more data you have to leverage better personalization.

Trevor Rawls Digital Marketing Manager

You can update email design as much as you want, at some point you’re going to hit a wall.

Laura Horkey Email Marketing Specialist

The post Email Marketing Optimization: Building a First-Class Program appeared first on Email on Acid.

Email and content marketing go together like peanut butter and jelly. Email marketers need content to fill newsletters and nurture leads along a customer journey. Content marketers need email to deliver the right material to the right audience at the right time.

In recent years, thought leadership has risen on the list of marketing priorities, especially for B2B brands. In 2020, a SurveyMonkey study found more than half of marketers believe thought leadership benefits a brand’s efforts to gain email subscribers, and 62% said it supports lead generation.

Email on Acid partnered with Ascend2 to find out even more.  Our report, Building Thought Leadership with Content, questions best-in-class marketers about their approach to using expertise, originality, and innovative thinking in marketing.

Get the free white paper and discover:

• The importance of having a thought leadership strategy.
• The top challenges of creating thought leadership content.
• Budget and resource allocation considerations.
• The most effective formats for thought leadership content.
• What makes thought leadership work and how could it impact your organization?

Email marketing exposes your thought leaders to people who want and need to hear from them. Get ideas to help your team take advantage of the expertise that thought leaders in your organization provide to customers and prospects. Check out the white paper and find out more.

Download Your Copy Now

The post Thought Leadership Content and Email Marketing: What Works? appeared first on Email on Acid.

Get your free report to find out more about:

• Top goals for marketing technology.
• Common roadblocks for implementation.
• Examples of emerging technology.
• Opportunities for Martech consolidation.
• How top marketers evaluate new and existing technology.

Planning to invest in Martech in the near future? Preparing to evaluate your marketing technology platforms? Use this report to help you outline the right steps to identify and implement the best solutions. With every result from this industry survey, we’ll provide key insights and action items for email marketers. Go beyond the survey results and dive into what it really means for the email team.  

Download Your Copy Now

The post Maximizing Marketing Technology: From Research to Implementation appeared first on Email on Acid.

Email is always evolving. But the entire world changed thanks to the events of 2020. That’s why you need a new email marketing action plan in 2021. The impact of the COVID-19 pandemic changed the way we live, work, shop, learn, socialize, and communicate with one another. Through it all, email was the go-to marketing and communication channel. It is far from dead and still very relevant. Put simply — email is where we turn in times of crisis. Because the success of email is directly connected to your subscribers’ lifestyles, behaviors, and preferences, understanding how and why the world has changed is crucial. In this special report from Senior Email Marketing Manager Betsy Grondy, we explore the major events of 2020, the roles email played throughout the year, and the effect those events had on marketing strategies.

Get a 10-Step Email Marketing Action Plan

We’ll provide you with a 2021 email marketing action plan to help you start identifying important initiatives so you can make adjustments as we move into what’s being called “the next normal.” Topics covered in this report include:

• Email’s role in public safety and crisis communication during the COVID-19 pandemic.
• How email engagement metrics and consumer behavior changed in 2020.
• Why the economic recovery requires different email strategies for different industries.
• What do ongoing issues including politics, social justice, and climate change mean for email marketers?

Do you have a plan for the future of email?

Discover insights gained from a challenging time in history. Use our 10-step email marketing action plan to make sure you’re well-prepared for whatever comes next.

Download Your Copy Now

The post Post Covid-19 Pandemic Email Marketing Action Plan appeared first on Email on Acid.

Of course, email marketing budgets ebb and flow from year to year. Your annual spend depends on who’s in charge, what your organization’s goals and priorities are, and even what’s happening in the economy at large. In 2020, the COVID-19 pandemic had a significant impact on marketing budgets across the board.

According to a LinkedIn study, 74% of marketers were being forced to cut their budgets. More than 40% called those cuts “significant.” Of course, email strategies during COVID-19 were crucial for customer communication and driving business results. So, what can email teams expect moving into a new year and (eventually) the post-COVID era? Our ebook, Maximizing Email Marketing Budgets, offers advice from seven respected marketing thought leaders — all with plenty of experience in the email space.

Get a free copy of the eBook to uncover the insights:

Karen Talavera, the founder of Synchronicity Marketing, explains when and how outsourcing email marketing tasks makes sense.

Will Devlin of MessageGears provides insights into key questions email teams should ask about how to use their budget throughout the year.

Elle Kross from Movable Ink tells us why you need agility and flexibility when email marketing budgets get cut.

Hank Hoffmeier of iContact has advice for making email marketing budgets stretch and finding ways to reduce costs when necessary.

Spencer Kollas of Ansira explains why data helps marketers make informed decisions on how to use your email marketing budget wisely. Email on Acid CEO

John Thies gives you some tips for making a pitch for more funding to the people holding your organization’s purse strings. And, Origin Email co-founder

Ryan Phelan provides separate approaches for two situations; when you’ve got all the budget you need as well as when you have to make do with less. Use this advice and start forming a plan for getting the most for your money.

Download Your Copy Now

The post How to Maximize Email Marketing Budgets: Get Expert Advice appeared first on Email on Acid.