But where do things stand now? Will AMP for Email live up to its promises?

The team at AWeber has been experimenting with and implementing AMP for Email features in their work. Check out what they’ve been up to! Let Dave Stys and Jeni McGuigan show you how it works and answer some questions in this eye-opening session from Splat Fest.

Get AMP for Email code examples from this session as well as more information from the AWeber Team.

More about AMP for Email:

• How to Use AMP for Email
• AMP Emails vs HTML: What Gets Higher Conversion Rates?
• Outlook is Turning Off AMP for Email

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!

The post How AWeber Uses AMP for Email | Splat Fest appeared first on Email on Acid.

Email marketers are interested in getting brand logos to display next to messages in inboxes. BIMI implementation means boosting visibility and strengthening brand reputation. For subscribers and customers, it means trustworthiness, security, and the confidence that you’re not being spoofed by scammers.

But how hard is BIMI to set up? Two members of BIMI Group joined us at Splat Fest to take questions from email marketers. Find out what Matt Vernhout of Netcore Cloud and Marcel Becker of Verizon Media have to say about the process of implementing BIMI for your brand.

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Working on BIMI implementation for your brand? Check out the BIMI Inspector tool mentioned in this video.

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!

The post BIMI: Ask Me Anything | Splat Fest appeared first on Email on Acid.

Subscribers can’t engage with your emails if they can’t read or interact with them. Are you sure your email campaigns are accessible to everyone on your list?

In this insightful Splat Fest session, Email on Acid UX Designer Elise Georgeson and email developer Anne Tomlin of Emails Y’all show us the importance of empathy, accessibility, and inclusion. Learn how to put yourself in your subscribers’ shoes and improve email accessibility.

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Email on Acid is passionate about helping marketers reach subscribers with an ideal experience. That includes making emails accessible to everyone. Find out how we incorporate email accessibility features into our pre-deployment testing platform.

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!

The post Email Accessibility: Marketing with Empathy and Inclusion | Splat Fest appeared first on Email on Acid.

In this popular Splat Fest session, Eric Elliot and Kevin Linden provide examples of effective tactics that make email campaigns more personal, interactive, and effective.

From countdown timers and localized info to personalized data and geotargeted maps, you don’t have to be a developer to make it happen. See these features in action and get some ideas for how to use dynamic content to boost engagement and support your email strategy.

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More helpful content on personalization and dynamic content:

• Beyond a Name in the Subject Line: What Is Email Personalization?
• 10 Best Ways to Use Dynamic Content in Email
• 15 Best Dynamic Content Tools for Email

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!

The post Show and Tell: Dynamic Email Marketing | Splat Fest appeared first on Email on Acid.

Watch as Jenny Maglio of Laughlin Constable and Digital Marketing Director Eric Nebbia of The Master Lock Company provide the full story behind the power of email automation.

What you’ll discover in this Splat Fest session recording:

• How to build out a strategy that fits your company, skillset, and timeline.
• How to leverage data to create meaningful automated email campaigns.
• Understanding and avoiding the challenges that can lead to marketing automation failure.

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For more email marketing automation advice, check out these articles:

• Make Marketing Automation Magic — Not Mayhem
• B2B Email Automations: 13 Campaign Ideas
• B2C Email Automations: 10 Campaign Ideas
• Email Automation: 35 of the Best Marketing Tools

See other Splat Fest sessions and watch recordings from our virtual event to expand your email marketing knowledge even more!

The post Marketing Automation Master Class | Splat Fest appeared first on Email on Acid.

Is it when someone first views a campaign, sees a message in their inbox, or subscribes? We think the email experience really starts as soon as your team dives into planning.

In this webinar, a quartet of email marketing experts explores what it takes to optimize the entire email experience. Join Email on Acid’s Betsy Grondy as she hosts a discussion with Guilda Hilaire of Salesforce, Shannon Crabill of UnitedHealthcare, and Nout Boctor-Smith of Nine Lives Digital.

What you’ll discover in this webinar:

• Data and strategy: Why reliable data and a solid strategy are needed to optimize email experiences.
• Planning and evaluation: How email briefs and email audits support your team’s efforts.
• Copy and design: Advice for intentionally creating an engaging experience for your subscribers.
• Measurement and testing: How to find opportunities for continuous improvements with pre-deployment testing, split testing, and more.

Watch Optimizing the Email Experience now

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Want more insights? Attendees of the live event received a copy of our report Email Marketing Optimization: Building a First-Class Program. Download your own copy to see the results of an industry survey with perspectives from the Email on Acid team.

Get more advice on creating engaging campaigns when you check out another Email on Acid webinar: Engaging Email Content: How to Earn Attention and Drive Action.

The post Webinar: Optimizing the Email Experience from Start to Finish appeared first on Email on Acid.

Have you ever put the finishing touches on what you thought was the perfect email only to have the results bum you out? You’re not alone. According to our Success in the Inbox report, even “best-in-class” marketers say email engagement is a top priority as well as one of their biggest challenges.

Join Email on Acid’s Laura Horkey as she hosts a discussion on engaging email content with Kelly Lamano of Really Good Emails and Micah McGuire of ProWritingAid.

If you get the RGE newsletter, you’ve seen some of Kelly’s work. She’s also the Founder and Creative Director of Sunshine Media Marketing. Micah is ProWritingAid’s B2B digital marketing manager. It’s a role that lets her work on her three favorite things: copywriting, user research, and data analysis.

What we cover in this webinar:

• Why engaging emails always start with a solid strategy.
• Copywriting tips and effective formulas.
• Winning subject lines, CTA buttons, and email designs.
• How to measure email engagement beyond opens and clicks.

Watch the Engaging Email Content webinar now

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Those who joined us for the live webinar also received a copy of our report, Building Thought Leadership with Content. Download it for yourself to get insights into how expertise and innovative thinking help fuel your email strategy.

Find more helpful advice when you visit the Email on Acid blog:

• What Is Email Engagement and How Do I Measure It?
• 5 Ways to Engage Your Email Subscribers from the Start
• How to Create Thought Leadership Content When You’re Not the Expert

The post Webinar: Engaging Email Content: Earn Attention and Drive Action appeared first on Email on Acid.

How can you be confident your email campaigns contain clear and persuasive writing?

Get some solid advice and free training in this exclusive webinar for email marketers. We’ve partnered with the team at ProWritingAid to offer advice from a communication expert who’s a master of the English language.

Watch: How to Write Great Emails Every Time

Here’s what you’ll learn:

• Why clarity is the key goal for your customer-focused writing.
• How to create customer-focused writing by asking yourself key questions.
• How to lead the reader from beginning to end of your email.
• How to improve readability so your email resonates with customers.

Start writing email copy like a pro

Tom Wilde spent 12 years growing a leading business-writing training company before realizing he could help even more people working at ProWritingAid. Tom’s developed writing courses for global consultancies as well as local governments.

Listen in as Email on Acid Customer Success Manager Geoff Traub joins Tom Wilde for an eye-opening session to help you gain extra send button confidence! Get more advice from ProWritingAid in an article about grammar mistakes that hurt conversion rates.

The post Webinar: How to Write Great Emails with Clarity and Effectiveness appeared first on Email on Acid.

Moving towards more sophisticated email automation strategies is one of the final frontiers for digital marketers.

Remember how it felt to watch Marty McFly hop on a sweet hoverboard as he either escaped or chased down the future and past versions of Biff? Imagine that same exhilarating feeling when you automate your email marketing.

Email automation can make your job a little easier and your strategy a lot more effective.

In the final installment of our webinar trilogy with the experts at emfluence, we explored the different levels of email automation and provided some stellar examples of how to take your program to the next level.

Join emfluence’s Cory LaGrange as he talks with Email on Acid Product Marketing Manager Amanda Bacher and emfluence Marketing Director Natalie Jackson about using email automation strategically.

We cover the value and purposes of:

• Triggered email automations.
• Customized email experiences.
• Using data for strategic automations.
• Using automation for better engagement and hyper-personalization.
• Plus much more!

Watch: Take Your Email from Skateboard to Hoverboard

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Natalie, Amanda, and Cory share some of their favorite automated email campaigns from different levels of sophistication. And, they explain the strategy behind what makes those emails so effective.

Get even more ideas when you visit the Email on Acid blog to discover 10 B2C Email Automations and 13 B2B Email Automations.

Missed our first two Future of Email webinars?

Check them out:

• The Future of Email Part 1: Lessons Learned from 50 Years
• The Future of Email Part 2: Prevent Email Disasters Before They Happen

Join our FREE virtual event for Email Marketers!

Whether you focus on code, strategy, or design Email on Acid’s Splat Fest has something for every kind of email marketer. Check out what we have planned! Pick and choose the sessions you find interesting!

The post Webinar: How Email Automation Takes You from Skateboard to Hoverboard appeared first on Email on Acid.

Is it possible to see into the future and anticipate the ways you can mess up an email marketing campaign?

For the second event in our webinar series with emfluence, we took a look at all the things that can go wrong in email marketing, and how to avoid the most costly email mistakes.

CEO of emfluence, David Cacioppo, joined Email on Acid’s Customer Success Manager Geoff Traub and moderator Cory LaGrange to outline potential pitfalls.

Our panel of experts walked through the entire process of launching an email campaign:

• Email marketing strategy
• Email design and development
• Pre-send email testing
• Deployment
• A/B testing
• Data and insights

Watch: How to Prevent Email Disasters Before They Strike

Dave, Geoff, and Cory share examples of familiar email disasters and a few horror stories from the email marketing trenches. Plus, we’ll also share solid email strategies you can steal.

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If you missed part one of this webinar series, you’re going to love The Future of Email Part I: Lessons Learned from 50 Years. Jen Capstraw and Betsy Grondy join Cory to explore how far email has come and what’s coming next.

And check out the exciting conclusion of our webinar trilogy when you watch The Future of Email Part III: Take Your Email from Skateboard to Hoverboard in which we explore the possibilities of email automation!

Join our FREE virtual event for Email Marketers!

Whether you focus on code, strategy, or design Email on Acid’s Splat Fest has something for every kind of email marketer. Check out what we have planned! Pick and choose the sessions you find interesting!

The post Webinar: How to Prevent Email Disasters Before They Strike appeared first on Email on Acid.